Three Utah business owners with a dream garnered the attention of a world-renowned rock band, Weezer, after a viral marketing stunt on State Street in Murray.
Twenty-two-year-old Cory Winn and his business partner, Garret Johnson, 22, were looking to advertise their business start up, Lucca International, so they did what any business would do. They bought a billboard.
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In June, their billboard went up near 5900 South and State Street. It was simple with a white background and text written in big black Comic Sans font that read “Weezer.” They never expected that the band would actually reply with their own billboard just across the street from Fashion Place Mall that read:
“Thanks to whoever bought the billboard down the road. – Weezer”
“Never in our wildest dreams did we think that would warrant a response. It’s basically the only thing I’ve accomplished in my life,” Winn told ABC4, later adding, “We’re having a text-message on State Street and everyone can see it. It’s pretty crazy.”
Weezer, a California rock band, gained popularity in early 90s with their songs “Buddy Holly” and “Say It Say So.” The band has released 15 studio albums over their nearly two decade career, and most recently released an EP titled “SZNZ: Autumn” on Sept. 22.
Original source can be found here.
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